YouTube Shorts Tops 5 Trillion Views And Adds More Monetization Features - Forbes

YouTube logo is seen displayed on a phone screen in this illustration. YouTube introduced YouTube … [+] Shorts feature that is supposed to be a competitor to TikTok. (Photo Illustration by Jakub Porzycki/NurPhoto via Getty Images)
YouTube has been trying to create its own TikTok style feature with YouTube Shorts and its working. The video-sharing company now says it has surpassed 5 trillion views on Shorts and is going to add more monetization features for its Shorts creators.
YouTube Shorts launched in September of 2020 and has now amassed more than 5 trillion views on short-form videos according to YouTube CEO Susan Wojcicki. Wojcicki wrote in an update to creators Tuesday, “At YouTube, we’re focused on growing our platform in the year ahead. Today I want to check in with an update on our key priorities: the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community.”
Shorts was a key part of their update. Wojcicki wrote, “We’re working every day to improve how we help creators get started and reach an audience faster on Shorts.” Last year, Shorts added a $100 million fund to help encourage creators to monetize with Shorts. In August of 2021, the highest performing creators were paid up to $10,000 a month. In the message, Wojcicki shared that over 40% of creators getting paid through this fund were not part of YouTube’s YouTube Partner Program (YPP). The YPP is a long-running monetization model for YouTube outside of Shorts, suggesting that Shorts is creating a content creator base apart from the rest of the app.
YouTube is now working on new features for Shorts which will include branded content deals through BrandConnect, a YouTube program that matches brands and creators. The company is also in the early stages of testing shopping integrations. Youtube has been testing live shopping in several markets and is looking to expand with partnerships such as Shopify. The message also hinted at Youtube adding other ways for creators to make money including new technologies like NFTs.
Outside of monetization, Shorts will now have a new remix feature that allows creators to use existing YouTube audios. The original creator will have to allow the audio to be used for remixes.
YouTube’s Shorts much like Instagram’s Reels may have been created to compete with the success of TikTok, however, with Shorts developing more features and monetization, it seems it may create its own niche in the creator space.

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