15Talent Aims To Change The Way Fashion Influencers Monetize TikTok In 2022 - Forbes

A model presents a creation for Prada’s Men’s Fall/Winter 2022/2023 fashion collection on January … [+] 16, 2022 in Milan. (Photo by MIGUEL MEDINA / AFP) (Photo by MIGUEL MEDINA/AFP via Getty Images)
The adage states that “every journey begins with a single step” most likely never envisioned a company like TikTok coming down the pike in the digital era. When it first debuted TikTok was built on a foundation of user interconnectivity. 
Surprisingly enough, the social media network extended its invitation to the community of  fashion influencers as well as new fashion brands. It was a time where one had the opportunity to digitally renovate your brand culture. Moreover, it allowed its users the platform to curate a customer-centric experience.
Buzzing with over 100 millions active users (in the US alone) in a span of a few years, this “time-passing”, obsessive, viral video platform has captured the hearts of Gen-Zs and millennials all over the world. Alongside, a disturbingly profound influence on the mind, sound and culture of this day and age…
Talk about building out a vision; according to Hootsuite, The progressive app hit 2 billion downloads in 2021 and was enlisted as the 7th most used app globally, —-following WhatsApp, Facebook, Twitter, and Instagram. 
While digital marketers and savvy business owners are careful in their approach to marketing on this social platform, two individuals have blended fun and hard work. The result is a multimillion-dollar venture that onboards other brands as paid retainer clients. 
The key to success for the duo is that their business trajectory is similarly tied to the rise of consumer interconnectivity, a diverse group of thinkers and creators that includes not only a broad spectrum of users but rather the spectrum itself. It is this sense of collective success that inspires and permeates the fashion business to flourish. 
While TikTok marketing may not be ideal for every niche, the fashion industry has successfully penetrated this space in order to convert it’s youthful demographic into brand-loyal customers.
Fashion Brands Making Impact:
In its earliest iteration, TikTok and the rise of its earliest supporters, experimented with off-the-cuff creative concepts inspired by early onboarding by TikTok users. These days, brands including Alice + Olivia, Dolce & Gabbana, Burberry, Fashion Nova, Tory Burch and Missoni all own Tik Tok accounts and are very active on the platform.
British actor Thomas Brodie-Sangster (Front R) and models present creations for Prada’s Men’s … [+] Fall/Winter 2022/2023 fashion collection on January 16, 2022 in Milan. (Photo by MIGUEL MEDINA / AFP) (Photo by MIGUEL MEDINA/AFP via Getty Images)
On a higher note, Prada; the high street brand recently worked with Charli D’Amelio number one TikTok influencer to capture branded Milan Fashion Week content for her followers. Not surprisingly, D’Amelio’s best-performing video for the brand vacuumed up to 5.7m likes, 64.3K shares, and 36.8m views and Prada managed to create this much of a buzz, without having to own a TikTok account.
By this point, there isn’t anything stopping a brand to market its brand culture to a specific target audience. The agency’s founders hold a pool of experience that assures specific results promised to clients with every campaign launched through its network of high-end influencers. Here’s a brief overview of both founders:
Kamran Sankey (a self-made 28-year-old millionaire) founded his first company at the age of 17 during the early stages of Influencer content creation. He quickly learned the ropes of what it takes to be an influencer and what it takes to push a brand across newfound trends. More to the point, he has expertise in both long-form and short-form platforms; which has helped him build a successful agency. 
Gabriela Blukacz is a 21-year-old earning an astonishing 7 figures per month from her personal TikTok account. Blukacz’s success fires the warning shots that there’s not only a new way of business but rather one that must be followed for the future success of a brand. In fact, Blukacz co-owns one of the world’s largest and most engaged TikTok accounts named  “GabiFaye”.   The account has generated over 10M followers over the last 2 years alone. 
 In a sense, she seemingly brings the definition of ‘by makers for makers’ at the heart and soul of 15Talent.  As an entrepreneur myself, I could not help but be intrigued by just how the marketing strategies for the  Gen Z demographic work on TikTok.
The inception of the 15Talent business began with the co-founder’s enthusiasm of the digital challenge of new market standards. In their words, “Having set our foundation as a YouTube network in 2012 where we have managed over 40,000 YouTubers and ran over 20,000 successful branded campaigns for brands, we felt the next step forward was TikTok, thus giving birth to 15Talent”. 
The founders felt that TikTok had more opportunities to be explored. “We felt the next step forward was TikTok…” says both co-founders. With over 10 years of experience studying generation Gen Z, combined with 10M followers on TikTok,  15Talent had a 360-degree vantage point of influencers and brands alike.  It is in fact this wealth of knowledge that made the agency what it is today.
I recently had the privilege of speaking with 15Talent co-founders Kamran Sankey and Gabriela Blukacz about how they set out to provide additional monetization strategies for influencers, how by implementing unique marketing strategies, they have been able to highlight clothing brands to millions of viewers, and why they believe that 15Talent can help brands connect to their target demographic with proven results.
15 talents co-founders Kamran Sankey and Gabriela Blukacz
Joseph DeAcetis: What has been your greatest source of inspiration?
Kamran Sankey/Gabriela Blukacz: When we founded our first internal account on TikTok named “GabiFaye” with over 10M followers which are acted by our founder Gabriela Blukacz, we quickly learned that there are limited monetization opportunities for influencers on TikTok. This inspired us to solve an issue we considered big, as in order for entertainers to turn what they love into their full-time job they needed to ensure that they had a stable income at all times. After we set up what is today a system that boasts the most monetization strategies for influencers on TikTok we moved on to the next problem. Brands needed a professional and reputable company to host their influencer campaigns on TikTok; using our in-depth knowledge of influencer marketing spanning across over 10 years of experience we were able to very easily fill this gap. 
JD: When you started out, what did you see that others didn’t?
KS/GB: We saw a large gap in the market for a professional and specialist TikTok marketing agency that delivered on their promises to both the brands and the influencers. 
With 15Talent we set out to provide more monetization strategies for our influencers than any other TikTok agency today allowing us to boast a generous $20,000 per month income average across our influencers. With brands, we have achieved consistently great results which almost always overdeliver. We pride ourselves with our 1M view guarantee on every single branded post that we deliver to our brands.
JD: Is there still an untapped monetization opportunity for fashion on social media (most especially TikTok)
KS/GB: With TikTok being such a new and aggressively growing platform there are bound to be ever-increasing new and untapped monetization opportunities popping up. At 15Talent we are proud to say that we are staying on top of every available opportunity to ensure that we are providing our influencers more monetization opportunities than any other TikTok agency in the world. 
JD: Are there strategies you used to grow and monetize your TikTok accounts?
KS/GB: Using our enormous wealth of information and data that we at 15Talent have collected over the course of more than 10 years in the influencer marketing field, we have devised multiple strategies for aggressive account growth on TikTok. The Gabi Faye TikTok account stands as our testament in displaying our ability to grow social accounts for the brands that we work with into the millions of followers. 
15 Talent headquarters
JD: What would you say 15Talent is doing differently that’ll cause a noticeable change in fashion?
KS/GB: The categories on the 15Talent network span across a diverse range including but not limited to food, gadgets, spirituality, toys, sports, pets, and fashion. Using our unique marketing strategies, we are able to push relatively new or unheard-of clothing brands to millions of people by utilizing our wide network of fashion influencers. 
JD: With respect to 15Talent, what’s the Future of TikTok influencers? 
KS/GB: TikTok introduced new wave influencers that have previously only existed in a relatively small and up-and-coming group; according to Kamran Sankey’s research, the majority of eCommerce brands are in consensus that influencer marketing sells better than most of the other more traditional advertising methods and is quickly becoming the go-to method for most brands. This in turn is creating a huge influx in ultra-wealthy influencers who are making online entertainment their full-time job. 
Fashion Marketing In The Digital Age:
Brands who Influencers who love social media have a lot in common with 15Talent. So much so that the BBC, Business Insider, and other national news have mentioned the agency’s forthright business focus as one of the ones to watch. More importantly. The TikTok marketing agency is, in a sense, redefining social media marketing by using highly engaging short-form content strategies for marketing as opposed to videos that run much longer on YOUTUBE. * consumer drop-off interest now in 3 minutes.  Source:
Since TikTok offers creators limited options to generate income,  15Talent in turn, used its comparative advantage by developing unique ways to give  TikTok influencers the celebrity status that they are aiming to achieve on the social media platform.  15Talent gives TikTok Influencers a way to make an average of $20,000 per month. Additionally, it helps brands to connect into the hearts of their audience by fitting them into the most popular trends at the time of campaign launch.

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